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Advania acquires IT solution provider Servium

Advania - Acquisition announcement - Blog - Geoff and Paul updated
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Advania has announced the acquisition of UK-based IT solutions provider Servium. The acquisition allows Advania to offer an even broader range of services, software and hardware procurement for customers, as well as strengthen relationships with leading manufacturers and distributors.

Advania’s customers will continue to benefit from comprehensive end-to-end service, further supporting the digital transformation agenda. Commenting on the deal, Geoff Kneen, CEO of Advania UK, said: “It is exciting to welcome the Servium team to Advania. Servium is a company with a long-standing heritage and an excellent reputation for helping customers succeed in achieving value for money when procuring technology and services. The combination of Advania and Servium will allow us both to deliver greater breadth of service and increased value to our clients. The cultural alignment of focusing on clients first and providing a great place to work for talented and ambitious people was clear from the start of our conversations and we are looking forward to what we can achieve together.”

Paul Barlow, CEO of Servium added: “We are delighted to unite with Advania, who equally share our passion and commitment to service excellence. Together, we are now able to offer an enhanced range of solutions that touch every part of the modern IT landscape, responding to our customers’ needs to create business value through innovation, increase efficiencies and harness new ways to consume technology.”

Perfectly formed for responsiveness

Small and medium-sized enterprises make up 99.9% of UK employers. Advania’s Mid-market challenges report illustrated just how poorly served many within this industry are, with concerns around cost, complexity and cyber security.

In the report, 92% of mid-market IT buyers claim that big tech vendors don’t act in their best interest. Advania’s offerings are tailored to address the need for specific and custom solutions. With this acquisition, Advania will be able to further address these concerns across a broader portfolio of technology vendors. Leveraging the experience Servium has in serving clients at the larger end of this segment, Advania can deliver robust end-to-end solutions that meet the exact needs of the business to optimise costs, improve security, and drive innovation. 

With the addition of Servium, Advania can provide the UK mid-market the same level of sophisticated procurement options as the largest enterprises have access to, allowing clients to focus on transforming their core digital business processes with a single service partner with a passion for client affinity.

About Advania

Advania is the tech company with people at heart and a leading Solutions Partner for Microsoft Cloud. In the UK, Advania has over 1,000 employees, with offices located in London, Manchester, Milton Keynes, Reading, Cardiff, and Sheffield, as well as Cape Town in South Africa.

We are part of leading Northern European IT services provider, the Advania Group, which established its UK presence when it bought Content+Cloud in December 2021. The Group has more than 5,000 employees across Sweden, Norway, Iceland, Finland, Denmark, and the UK, with revenues in excess of £1bn.

About Servium

Servium is a privately-owned IT services company specialising in IT procurement optimisation, hardware and software asset management, and managed services to meet the comprehensive needs of their customers. Based in Chessington and Warrington, UK.

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