Leadership

Meet the people who lead Advania in the UK

Our experienced leadership team shares a passion for excellence in service, and for developing and implementing solutions to empower our clients to succeed.

We believe the goal of excellence requires a balance of strong direction and careful insight, starting at the most senior level.

Leader speaking to a group. Leadership

Advania UK leadership team

Hege Støre

Interim Chief Executive Officer

Hege comes from Oslo and has worked in the IT industry for almost 30 years, 15 of those at Microsoft and the rest at large Norwegian IT companies like Crayon and Geodata where she held leading positions. Hege joined Advania as Deputy CEO after the acquisition of Visolit, where she was CEO for four years.

Hege Støre
Interim Chief Executive Officer

Nick Isherwood

Chief Operating Officer

With over 30 years industry experience, Nick Isherwood serves as CIO and CISO for Advania UK, driving the organisation’s technology strategy. Nick is responsible for shaping and executing Advania UK’s digital transformation initiatives, ensuring technology investments align with business objectives and deliver value to internal teams and clients. He oversees highly experienced teams that manage enterprise architecture, IT operations and support, and innovation programmes, while maintaining robust governance and compliance frameworks.

As CISO, Nick leads the organisation’s information security strategy, safeguarding critical assets and ensuring resilience against evolving cyber threats. His remit includes risk management, regulatory compliance, and embedding cyber security best practices across all business functions. With a focus on strategic leadership, Nick enables Advania UK to leverage technology securely and effectively to support growth and operational excellence.

Nick is also passionate about supporting the Microsoft partnership and strategy across all Advania countries. His focus ensures Advania continue to offer services across AI, Security, Business Applications and Hybrid Cloud, supporting clients with technology adoption, transformation and support.

Nick Isherwood
Chief Operating Officer

Sabrina Harris

Chief Financial Officer

Sabrina is the UK CFO for Advania, she is a strategic and action-oriented finance leader with over 12 years of post-qualified experience, known for turning financial insight into decisive action in complex environments. Previously held Finance Director roles at BT, leading large international teams and multi-billion-pound P&Ls, and partnering with executive and Board-level leaders to drive profitable growth, cost transformation, and strong governance. Passionate about high-performing teams, and long-term value creation.

Sabrina Harris
Chief Financial Officer

Thea Fineren

Chief Human Resource Officer

Thea brings a wealth of experience within the People and Talent sphere, having worked across both corporate and start-up environments in Finance, Professional Services and Tech industries. As Chief People Officer, Thea’s focus is on organic growth of each team within the business and harnessing the impressive capability across the group.

Thea Fineren
Chief Human Resource Officer

Tara Allison

Chief Marketing Officer

Tara is the Chief Marketing Officer for Advania UK, an experienced marketing leader with over 25 years in B2B tech across organisations including Gartner, SAP, Digital River and Trend Micro. She is known for driving growth through customer centric strategy, energising high performing teams, and blending data driven decision making with creativity. Tara is also a committed advocate for women in technology, championing authenticity, mentorship and inclusive leadership.

Tara Allison
Chief Marketing Officer

Patrick Thatcher

Managing Director, Consulting

Patrick is a well-rounded leader who has led our consulting business for over 15 years. Overall, he has over 25 years’ experience working on various tech projects. He leads an incredibly talented team of consultants who are dedicated to delighting our client’s and helping them achieve their organisational goals. Patrick believes our clients must be at the centre of everything we do and building long term, high value relationships.

Patrick Thatcher
Managing Director, Consulting

Des Hudson

Managing Director, MSP

Des has been with the business for over 15 years and in the industry for 20+ years. He has a proven track record of shaping and delivering Managed Services in a fast-paced industry. His technical and business background helps ensure we are leveraging the best of technology to help provide services that solve business needs. Des oversees the managed service part of the business leading a team of over 4,500 people delivering services 24/7/365.

Des Hudson
Managing Director, MSP

Ian Goodfellow

Managing Director VAR

Ian brings over thirty years of leadership experience across the UK and European IT VAR industry, with a proven track record of building high‑performing teams and delivering predictable, sustainable growth. He’s known for his people‑focused leadership style and his ability to bring clarity, momentum and direction to the organisations he works with.

He has held senior roles at Softcat, Computacenter and SHI, as well as sales roles with vendors including Hitachi Data Systems, Sun Microsystems and ICL. Throughout his career, Ian has helped teams strengthen their customer focus, raise performance and grow in a scalable, sustainable way. His approach is grounded in developing talent, improving how teams work together, and creating an environment where people feel supported and empowered to do their best work.

Outside of work, Ian lives in Warwickshire with his wife and is a proud dad to three grown‑up sons. He’s a keen golfer, dog lover, and a regular at live music gigs, with a long‑standing interest in self‑development based on positive psychology. 

Ian Goodfellow
Managing Director VAR
group working together. Celebrating people

Our difference is our people

Advania UK's board members

About Advania

We are a technology services, solutions and support business with a passion for helping ambitious organisations and their people to succeed. Our people aim to deliver exceptional results and have the experience and expertise to deliver a consistent quality to our clients.

Be the difference – work with us

Do you like nothing better than helping others to achieve their goals? We are constantly working to gather and develop the best individuals who our common passion.