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The tech company with people at heart

Advania is a technology services business and managed services provider with a difference: that difference is made by people.

At Advania, we put people first in everything we do

We empower people to create sustainable value with the clever use of technology. We believe this is simply necessary for not only sustainable social development, but also the success of our customers.

Advania: the new name for Content+Cloud

The Advania group has been operating in the UK since December 2021, following the acquisition of professional and managed IT services provider Content+Cloud. We’re excited to now be bringing the Advania name and customer-centric values to our UK partners.

Our UK business employs around 1,000 people, located in London, Manchester, Milton Keynes, Reading, Sheffield and Cardiff, as well as Cape Town, South Africa, and Florida and New York, US. We also deliver our services globally through 21 established partnerships.

The Advania group traces its origins to Iceland in 1939, expanding across the Nordic states over the following decades. Launching as Advania in 2012, the group has since grown to have more than 4,500 employees across six countries.

“Advania’s goal is to be the most preferred Northern European IT service provider, where our decentralised business model, our focus on the customer and our willingness to always prioritise long-term relationships may continue to evolve.” Hege Støre, Group CEO, Advania

A leading Microsoft partner in the UK

We’re proud to be one of Microsoft’s leading partners in the UK, specialising in Azure, Security, Dynamics 365 and Microsoft 365.

By aligning ourselves to the evolution of Microsoft, we’ve become a specialist at helping our customers get the most out of their investment. Our deep expertise has led to a long track record of success delivering transformational IT services and solutions for our customers – as evidenced by our awards and accreditations.

Awards and accreditations

Inspirational people, inspiring our customers

Since our earliest days, our difference has always been our people. We empower our individuals and teams so you can empower yours.






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Be the difference – work with us

Do you like nothing better than helping others to achieve their goals? We are constantly working to gather and develop the best individuals who our common passion.

Our history

Advania may be a new name in the UK, but our predecessor organisations have a long ad trusted record of helping organisations create value with technology.


IT Lab is founded

Setting out a ‘Service Obsession’ that aligns with the customer focus that defines Advania today.


Fresh is launched

As an agile SharePoint intranet product to help customers better connect their people.


JMC and Greenfields join IT Labs

Creating one of the largest, truly national, technology and managed services providers in the UK, with in excess of 750 clients.


Perspective Risk joins IT Lab

Bringing some of the UK’s foremost cybersecurity expertise IT Lab’s clients.


Content and Code joins IT Lab

Content and Code, the award-winning Microsoft partner, joins IT Lab.


Mirus joins the IT Lab group

Establishing a centre of excellence for IT managed services for small and medium-sized businesses.


The group rebrands as Content+Cloud


Sol-Tec joins C+C

Sol-Tec, a Microsoft partner focused on the public sector, joins Content+Cloud.


Sipcom joins C+C

Voice and unified communications specialist Sipcom joins Content+Cloud.


Content+Cloud becomes part of the Advania group


Azzure IT joins Content+Cloud

Vastly expanding the group’s expertise in Microsoft Dynamics 365.


Content+Cloud rebrands as Advania in the UK


Advania acquires Servium

Customer relationships that create sustainable value

Advania has helped hundreds of organisations with transformation and support projects. Here are just a few of our customer success stories from the UK.

Meet the leaders behind our award-winning business

The people on our leadership team share a passion for excellence in service and using technology to empower our people and our clients.

Now let’s find out about you

Whether you’re facing similar decisions to peers across your industry, or need a bespoke solution to a unique opportunity, we can get you to where you need to be. From our first call, we’ll be listening to your needs and planning for your long-lasting success.