Meet the Boardroom
Geoff Kneen – CEO, Advania UK
Geoff led the strategic integration of three organisations into Advania UK. With a focus on long-term vision and cultural alignment, Geoff champions “The Advania Way,” which centres on trust, transparency, and empowerment. His leadership has been instrumental in shaping the unified direction of the business.
Paul Barlow – Chief Revenue Officer, Advania UK
Formerly CEO of Servium, Paul brings deep experience in customer engagement and operational leadership. He played a key role in navigating the challenges of integration and now focuses on unlocking growth opportunities across the UK business. Paul is passionate about aligning teams and delivering consistent value to clients.
James Hardy – Chief Commercial Officer, Advania UK
Previously Commercial Director at CCS Media, James brings a strong commercial lens to Advania’s transformation. He emphasises the importance of cultural cohesion and strategic agility, helping position Advania as a trusted technology partner in a competitive market.
Pete Wilson – Director of Sales Expertise & Host, The Technology Boardroom
Pete is Advania UK’s Director of Sales Expertise and the host of The Technology Boardroom podcast.
With a deep understanding of sales strategy and customer engagement, Pete facilitates insightful conversations with industry leaders, helping listeners explore the evolving tech landscape and Advania’s role within it.
