Advania UK shortlisted for CRN Partner of the Year 2025

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We’re delighted to share that Advania UK has been officially shortlisted for the CRN Channel Awards Partner of the Year 2025, in the £101m+ turnover category. 

Now in their 32nd year, the CRN Channel Awards are the longest-running and one of the most respected accolades in the UK IT channel. Independently judged by panels of leading industry professionals, they’re widely regarded as a benchmark for recognising service, innovation and impact across the industry. 

This nomination is a significant moment for Advania, our very first award nomination since the acquisition of CCS Media and Servium. It’s an early milestone in our journey as a combined force in the UK, and acknowledges the scale, strength and shared culture we’ve built together. 

With the big reveal set for November, our teams are looking forward to what promises to be a memorable evening and a celebration of everything our industry has achieved this year. 

“To be shortlisted so soon after coming together as one organisation is a huge testament to the work our people have done, the performance we’ve delivered, and the partnerships we’ve nurtured,” said Geoff Kneen, CEO of Advania UK. “We are the tech company with people at heart, and I’m proud to see that approach resonate with clients and strike a chord with key figures from across the industry.” 

A signal of what’s to come

For our customers and partners, this nomination is more than just a proud moment, it signals the kind of presence we intend to have in the UK market. Beyond revenue or size, we’re building something future-facing and sustainable, shaped by shared values and long-term thinking. 

The bringing together of Advania, CCS Media and Servium created a new name in the channel with proven capability across the full technology stack. But just as importantly, it encapsulated a shared commitment to doing the right thing by clients, partners, colleagues and communities to deliver the Advania advantage. 

We’ve always believed that relationships matter more than transactions, and it’s rewarding to see that belief reflected in this nomination. 

Counting down to November

We now have the long wait till awards night and hope that it brings good news! 

In the meantime, follow us on LinkedIn for updates in the run-up to the ceremony, on-the-night moments, and (we hope) a few good luck wishes along the way.

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