Tara is the Chief Marketing Officer for Advania UK, an experienced marketing leader with over 25 years in B2B tech across organisations including Gartner, SAP, Digital River and Trend Micro. She is known for driving growth through customer centric strategy, energising high performing teams, and blending data driven decision making with creativity. Tara is also a committed advocate for women in technology, championing authenticity, mentorship and inclusive leadership.